|
TARGETING, ENGAGING, INTERACTING...WINNING
Reach voters with Spotlight Indianapolis
Proven ways to harness cable TV...Compelling, long-format
messaging to educate and inform viewers On Demand...
And the engagement and interactivity of advertising
online with the nation's leading broadband portal. Spotlight
Indianapolis gives you all three - a powerful combination
to capture voters.
On-Air
People are watching more television than ever. The
viewership of ad-supported cable continues to surge,
and as the audience grows, it is becoming an essential
marketing medium. Spotlight Indianapolis can help you
tap into the power of cable with insertion opportunities
on an array of popular cable networks across
the country , so political and issue advertisers
can pinpoint constituencies by demography - or geography.
Spot cable's unique technologies can even help you reach
specific geo-demographics at sub-DMA levels. With sophisticated
market segmentation tools like Adtag
& Adcopy™,
ads can be tailored quickly and easily to change messages.
When the right message gets to the right audience, campaigns
maximize impact and reduce waste.
On-Demand
Now, Spotlight Indianapolis has made video-on-demand
(VOD) advertising available for political candidates
to purchase. With a 24/7 presence on Comcast's signature
ON DEMAND service, advertisers can go beyond the 30-second
spot to educate and inform Digital Cable customers with
up to thirty minutes of their own content. And, ON DEMAND
viewers are voters. Click
here (PDF) to see who is using ON DEMAND and to
view
client testimonials.
Online
Comcast.net is the portal for more than 12 million Comcast High-Speed Internet customers, and the ideal platform to reach voters with more than 2.6 billion page views per month*. Banner ads and broadband video placements can extend your reach to potential voters who turn to the award-winning Comcast.net for the latest in news, entertainment, sports, lifestyle, and financial information. Learn more about advertising on Comcast.net here (PDF).
Contact one of Spotlight Indianapolis' political specialists
today:
Kathy Robinson, Local Political Specialist
Tel: (317) 275-6204 , E-mail: Kathy_Robinson@cable.comcast.com
Mike Ruggiero, Regional Political Specialist
Tel: (317) 275-6246, E-mail: Mike_Ruggiero@cable.comcast.com
Comcast Spotlight is nationally represented by National Cable Communications (NCC).
For more information, visit www.spotcable.com.
* Nielsen/Net ratings Netview average Jan-May 2007
|
